Privacy Policy
Introduction
Welcome to Apex Sales & Lettings Ltd. We are committed to protecting your privacy when you use our website or interact with our services. This Privacy Policy outlines how we handle your personal data in compliance with the UK General Data Protection Regulation (GDPR) and other applicable laws.
By using our website, you agree to the collection and use of your information as described in this policy.
1. Information We Collect
We may collect and process the following information:
- Personal Information: Name, address, phone number, email address, and other details provided via contact forms or service inquiries.
- Property Information: Details of properties you are buying, selling, renting, or letting.
- Financial Information: Mortgage details, proof of funds, or payment information required for transactions.
- Identity Verification: Copies of identification documents (e.g., passports or driving licenses) where required by law.
- Technical Data: IP addresses, browser types, operating systems, and data collected through cookies and similar technologies.
- Communication Data: Records of correspondence between you and us via email, phone, or web forms.
2. How We Use Your Information
We use your personal data to:
- Facilitate property viewings, valuations, and transactions.
- Provide estate agency services and customer support.
- Comply with legal requirements, including anti-money laundering checks.
- Process financial transactions.
- Communicate relevant property updates, offers, and services to you.
- Enhance the functionality and user experience of our website.
- Send promotional content and marketing communications, with your consent.
3. Legal Basis for Processing
We process your personal data under the following legal bases:
- Contractual necessity: To deliver the services you have requested.
- Legal compliance: To meet regulatory obligations.
- Legitimate interests: To improve and promote our services.
- Consent: For specific purposes like marketing, where you have explicitly provided consent.
4. Sharing Your Information
We may share your data with:
- Trusted third-party service providers, including IT and marketing providers.
- Professional advisors, such as solicitors, mortgage brokers, or surveyors.
- Regulatory bodies or law enforcement agencies to comply with legal obligations.
- Prospective buyers, tenants, landlords, or sellers as part of property transactions.
We will not sell or rent your personal data to third parties.
5. Cookies and Tracking Technologies
Our website uses cookies to enhance your browsing experience and collect analytical data. For detailed information, please refer to our [Cookie Policy]. You can manage your cookie preferences through your browser settings.
6. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Once the retention period has elapsed, we securely delete or anonymize your data.
7. Your Rights
Under the GDPR, you have the right to:
- Access: Request a copy of your personal data.
- Correction: Rectify inaccurate or incomplete data.
- Erasure: Request deletion of your personal data in certain circumstances.
- Restriction: Limit the processing of your personal data.
- Portability: Receive your data in a portable format for transfer to another service provider.
- Objection: Object to processing based on legitimate interests.
- Withdraw consent: Revoke consent for specific processing activities.
- Complain: Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been violated.
8. International Data Transfers
If your data is transferred outside the UK, we ensure adequate safeguards are in place to protect your rights under the GDPR.
9. Data Security
We implement robust technical and organizational measures to secure your personal data against unauthorized access, loss, or misuse.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any significant changes will be posted on this page. We recommend checking back periodically for updates.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Apex Sales & Lettings Ltd
11 George Street West
Luton
LU1 2BJ
Tel: 01582 343255
Thank you for trusting Apex Sales & Lettings Ltd with your information.